My recent observation of the Electrolux appliance product mix has me suspicious about their sustainability. They have reduced their various product offerings down to a select few models. There are only four side by side refrigerators to choose from. They are not making a top load washer, only selling the front loaders, and they only have four standard dishwashers listed on their web site. Also they have cut back on their product support to the service industry, with extremely limited repair training being made available due to budget restraints. It looks to me like they are in trouble as a company. I watched Maytag go through the same chain of events for the two or three years preceding their eventual purchase by Whirlpool. If it smells like a fish, looks like a fish and acts like a fish, it’s probably a fish.
I’m not worried about the brand going away over the long haul because history has shown me that is highly unlikely. Electrolux appliances would likely become the target of another company for a possible takeover, with Haier or Samsung among the list of likely suitors. Parts have been and would continue to be available through their current distribution sources.
Time will tell if my prediction is accurate or not. If you would like to comment or have a question please contact Dean Landers 410 682-3232 ext 101 or DLanders@LandersAppliance.com.
For more information about Electrolux, visit the manufacturer’s website.
* If you love to read about Americana Industrial history check out Dr. Lee Maxwell’s book called “Save Womens Lives – History of Washing Machines”. Dr Maxwell actually has a museum full of old washing machines in Eaton, Co You are also welcome to come to Landers Appliance showroom (7032 Golden Ring Rd. Baltimore, MD) and look through the books as we have signed copies sitting on top of our two antique wringer washers.